The spread of COVID-19 has hit the country like the tornadoes that hit Nashville two weeks ago. Every action that was once routine or taken for granted now requires thoughtful planning. How does this affect the Hytch community and what role does Hytch have in navigating these challenging times?
“It’s becoming painfully clear,” says Dr. Craig Philip, who’s also Director of the Vanderbilt Center for Transportation and Operational Resiliency (VECTOR), “that demand has saturated our aging infrastructure and we must look for workable ways to moderate demand, especially for single occupant automobile trips.”
Mark Cleveland, Co-Founder and Chairman of Hytch, joins Deb Macfarlan Enright to share how the Hytch Rewards platform is helping change behaviors and address the various obstacles of mobility by incentivizing people to use their own social networks to share rides with trips that are also completely carbon neutral.
Dick Pederson, president of the Environmental Council of States, Director of Environmental Quality (DEQ) between 2008 and 2016 for the state of Oregon, and a devoted user of the Hytch Rewards app. Here’s his top 3 reasons for deciding to lend his expertise to Hytch and become an advisor.
Major metropolitan areas throughout the country are experiencing a congestion crisis. Implementing congestion pricing is a measure to moderate traffic. But it’s a punitive approach that adds to commuting costs, affecting low-income commuters the most, and raising the question about the social equity of congestion pricing.
Nashville is one of the best places to start and grow a company, buy a house and build a family. So people are moving to Nashville and congestion is increasing, parking costs are rising and infrastructure can no longer keep up with the demand.
The COVID-19 pandemic has shown us that dramatic behavior change, at unprecedented scale, is not only possible, it offers us real time evidence of how critical it is to nudge and to invest in behavior change solutions for the health and environmental challenges we must solve.
Goodwill’s Wheels-to-Work program has provided donated vehicles to employees who lack reliable transportation to work. With the donation from Hytch and Hytch users, Goodwill will be able to extend its efforts to alleviate the stress felt by those in the workforce due to the cost of transportation.