Using behavior reinforcement to boost supply-side Commute Trip Reduction efforts.
In recognition of the 49th annual Earth Day, the Washington Business Alliance (WaBA) and Hytch LLC, a Nashville-based social impact technology company, announced plans to use positive behavior reinforcement technology to reduce traffic congestion and transportation carbon emissions. Launched last year, Hytch has tracked and rewarded the elimination of more than 5.8 million vehicle miles in the Nashville area.
Over the coming months WaBA and Hytch will work together to:
- Reinforce desired commute behavior using Hytch Rewards
- Launch Smarter Mobility Pilot Study