Ride-sharing startup Hytch Rewards pitches to industry

Carpooling can help commuters save money, make friends or reduce their carbon footprint. But what if it also could be harnessed for industrial development?

That's part of the momentum behind Hytch Rewards, an app-based ride-sharing startup that pays participants cash per mile for linking up on their commutes.

The program works when a large employer signs onto the carpool program and funds its rewards pool. Workers who carpool get between 5 and 53 cents per mile traveled.

But it's no mere feel-good service, says Mark Cleveland, the venture's CEO.


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